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Check it out: Canadian Tire's drilled mural | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Megan Haynes

It might not be an ice truck, but Canadian Tire is putting its products through the test, with a new campaign to promote drill bits.

The latest TV and online push, by Taxi and Tribal Worldwide, respectively, features super tough objects (a canon ball and a thick sheet of metal) turned into something else. In the case of the TV spot, at a Halifax fort, Taxi turned a canon ball into a bowling ball, while online Tribal Worldwide turned that dull sheet of metal into a giant lit up mural, using the drill bits to create the image.

http://strategyonline.ca/2014/11/04/check-it-out-canadian-tires-drilled-mural/


 

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